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A slogan is a memorable motto or phrase. It is often used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry") meaning something an army chanted while fighting, to keep them all cooperating.