Poptropica is an online role-playing game, developed in 2007 by Pearson Education's Family Education Network, and targeted towards children aged 6 to 15. Poptropica was primarily the creation of Jeff Kinney, later known as the author of the Diary of a Wimpy Kid series. As of 2015, he remains at the company as the Creative Director. The game primarily focuses on problem-solving through game quest scenarios, called "islands". Islands all center on a problem that the player must resolve by going through multiple obstacles, collecting and using items, talking to various characters, and completing goals. All islands, upon completion, award "credits," which are non-negotiable currency that may be used to buy costumes and special effects in the Poptropica store.