A satirical depiction of brainwashing

Mind control (also known as brainwashing, coercive persuasion or thought control) refers to the way some people have tried to control the beliefs and behaviours of others.

It is a process where a group or individual uses methods to persuade other to change their basic beliefs and values. A group or individual may use unethical methods to persuade others to believe and do what the manipulator(s) want. It often harms the person being manipulated.