This is an article about the colour mauve. For information on the Flemish painter, see Anton Mauve.
Mauve (pronounce to rhyme with "Jove" and "stove") is a pale purplecolour. It is similar to lavender and lilac. The name comes from French form of malva meaning the "mallow" flower.
Another name for this color is mallow.
The first recorded use of mallow as a colour name in English was in 1611.