Cultural assimilation, or absorption (but that word also has other meanings), is an intense process of consistent integration in which members of an ethno-cultural group, typically immigrants or other minority groups, are "absorbed" into an established, generally larger community, with the intent to change one culture to make them similar to another. That causes a loss of all or many of the characteristics that make the newcomers different. A region or society where assimilation is occurring sometimes referred to as a "melting pot." In essence, cultural assimilation is many different cultural groups working towards one unified goal.